On high-end design and high-end customers [Reprinted]

From the first-tier cities to the third- and fourth-tier cities, with our artistic literacy and design experience, here, in design, we are undoubtedly the best.

The company is named high-end and has no intention of competing with others. But we have to do high-end design and try to receive high-end customers. Here, to explain high-end design and high-end customers. Professionally good enough design, and this design respects the reality, respects the life of the user, respects the business needs of the operator, can bring joy to the user, and bring spiritual and material benefits to the owner. This is a good design, the so-called high-end design.

A villa with a swimming pool, garden, and sunshine, but separated by the designer into a small room, what study room, what restaurant, what lounge. No matter how good the design is, this is destined to be a low-end design. Imagine why customers buy villas instead of high-rises, isn't it for more sunshine, green grass, and fresher air? The inherent advantages of the villa are all obliterated by the designer's layout, the design of the facade, and the inner shape no matter how Amazing, it will not be a high-end design. Therefore, to be able to respect life and respect objective design is the high-end design. This is also our design concept. Design originates from life and is higher than life.

So, what are the high-end customers in our eyes?

Maybe you are not investing in a large hotel, nor a large shopping mall, or even just a 80 or 50 flat home. Maybe you can't pay hundreds of thousands or even millions of design fees, just a few thousand residential design fees. Don't talk about the price level, as long as you look at the problem objectively, fairly, not completely affirmed by an advantage, not completely negated by a mistake, human nature is relatively complete, and can communicate well, this is a high-end customer.