The key to the design effect of a booth is to see if it can attract the attention of audiences, especially professional audiences. Excellent exhibition hall design should have a strong visual appeal, only in this way will the audience be interested in the booth, and directly deepen the audience's recognition and memory of the participating companies. As a result, they will have an affinity for the booth, and naturally enter the booth for visits, consultations, and trade. In this process, regardless of whether an agreement is finally reached and economic benefits are generated, exhibitors have achieved or partially achieved the purpose of the exhibition-effective information transmission.
1. Touching with pictures
The basic shape of the booth is the skeleton of the entire booth, which is the key to the formation of a large effect of the booth design, and it is particularly important for the effect of hyperopia. According to the survey, the visitors 'first impression of the exhibitors is always derived from the design of the booth at a remote location. This impression may last for a long time and directly affect the visitors' attitudes and behavior towards the exhibitors, and ultimately affect the participation. effect.
At present, in some booth design, especially the design of large booths, designers take the graphic part of the corporate logo as the basic modeling element, abstract, generalize, and three-dimensionally process it to form a shape that is different from other booths, fully reflecting the company itself Characteristic design effect. Such processing not only highlights the visual effects and attracts the audience's attention, but also helps the audience deepen their memories of the enterprise. The graphic part of the corporate logo is the main part of the entire logo. It is a graphic symbol used by companies and merchants to facilitate information transmission. The symbolic image of the company with clear meaning and simple shape fully reflects the spirit of the enterprise and industry characteristics, which is convenient for stakeholders Identify. Of course, corporate logos vary, some are more suitable, and some are less suitable as design elements. But at least some of the elements can be taken out for processing to achieve or basically achieve the purpose of promoting the enterprise through the enterprise logo. In particular, the signs of some construction and machinery companies mostly use thick or thin "lines" as the basic constituent elements, and elements such as lines are relatively suitable and easy to generalize and three-dimensionalize. Grasped.
2. Alluring with "color"
Color is the most susceptible psychology among all forms of artistic expression, causing it to produce "good and evil" judgments. The design object of the booth is the audience. The designer should try to make the audience feel "good" from all aspects, and the color is no exception. Color design is a key part of the booth design and an important factor in success or failure. How to embody the exhibits, how to attract the audience, and how to make the best of them, in order to find the emotional resonance of the audience, are worthy of careful scrutiny and grasp by the designer.
Color design must consider the company and exhibits while considering the exhibition time (season), exhibition location, lighting and lighting allocation, etc., and the colors should be selected and used according to the exhibits. Because, visitors often associate the exhibits with specific colors, and the two match. Using the associated colors to decorate the booth to express the exhibits will give people a "logical" feeling and help memory. On the contrary, if there is a serious disconnection between the colors and the exhibits, the two are not compatible, and it is unrealistic for the audience to have a rigid memory. In addition, the color design of the booth also has a principle of simplicity. Excessive color changes can easily cause visual fatigue and fail to achieve a prominent and eye-catching effect. Using the standard colors and their approximate colors in the corporate logo can solve the above problems very conveniently. The color design of the logo is extremely accurate and concise. In terms of accuracy, the selection of colors for signs is the most demanding and rigorous of all art forms, and must be consistent with the nature of enterprise products. What kind of products have the same characteristics must be reflected in what colors It; from the aspect of simplicity, another principle for the color selection of the logo is simplicity, generally no more than three colors. The color design of the booths of many large international companies always uses logo colors as the basic appearance, such as Coca-Cola, Minolta, Kodak, etc. Such color design always makes the audience leave a very deep impression.
"Harmony is beauty", the logo color is used as the color part of the exhibition hall design, and the use of standard colors and similar colors makes it easier to form a harmonious and unified visual environment for the entire booth. In this way, the audience will be infected by this harmonious and pleasant environment when visiting the exhibition, to achieve emotional pleasure. Visiting the exhibition with a good mood is very important for both the exhibitors and the audience themselves.
